Saturday, March 23, 2013

Kosher Coke


Kosher Coke out in Calif.
By Christo­pher Se­ward cse­ward@ajc.com
The Atlanta Journal-Constitution
March 23, 2013

Coca-Cola prod­ucts that are "kosher for Passover" won't be on store shelves again this year in Cal­i­for­nia, but the At­lanta-based com­pany said they should be back in stores next year.

Cal­i­for­nia is the only state where Coke is not pro­vid­ing the prod­ucts un­til sup­pli­ers com­ply with a new state law de­signed to re­duce lev­els of a chem­i­cal byprod­uct that Cal­i­for­nia has deemed to be a car­cino­gen. The chem­i­cal is 4-methylim­i­da­zole, or 4-MEI, and can be formed when caramel col­or­ing is made for Coke prod­ucts.

Coke, which said it did not agree that a pub­lic health risk ex­isted, nev­er­the­less di­rected sup­pli­ers to change the way they man­u­fac­ture caramel to re­duce lev­els of 4-MEI in kosher for Passover prod­ucts.

The kosher for Passover prod­ucts are spe­cially la­beled and dif­fer­ent from other kosher Coke bev­er­ages in that they use reg­u­lar sugar as a sweet­ener in­stead of high-fruc­tose corn syrup due to some Passover di­etary re­stric­tions on use of grains such as corn.

"We want to en­sure that our kosher for Passover prod­ucts us­ing the new process caramel pro­vide the same high qual­ity taste and ex­pe­ri­ence that our con­sumers ex­pect," Coke said in a state­ment. "In other states, we are able to pro­vide kosher for Passover prod­ucts us­ing our tra­di­tional caramel."


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