Dunkin' Donuts has seen a ton of success with its branding of Munchkins — its donut holes.
Now, it appears that it'll be trying to do the same with bagels.
Dunkin' is trying to trademark the name "Bagel Bunchkin" for bite-size bagel holes, reports Todd Wallack at The Globe.
Freelance journalist Jeff Cutler tweeted a picture of poppy seed covered bagel holes from Dunkin' back in January 2011, so it appears that these have been in the works for a while.
Competitor Einstein already sells bagel holes, which it calls "Bagel Poppers." They're coated with a variety of toppings like pumpkin cream cheese.
Aaron Kagan at Eater points out that bagels don't have leftover scraps, since they're not made by poking out a hole.
"Bagels are made by joining the ends of a snakelike piece of dou
http://www.businessinsider.com/dunkin-donuts-bagel-holes-2012-10?utm_source=partner&utm_medium=newstex&utm_term=original&utm_campaign=partner
Sent from LexisNexis Legal News
Victor Cuvo, Attorney at Law
770.582.9904
(sent from new iPad)
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